Top SEO Trends for 2021 Worth Knowing About
Search engine optimization (SEO) is a domain that undergoes several updates depending on customer demands or Google’s update to its proprietary search algorithm. So what has worked in 2019 will not work in 2020 or 2021. It is best to be aware of the trends that will dictate the digital marketing landscape in 2021 and beyond. Knowing about these trends will help you know if your website has all these beneficial features incorporated into it.
1 – Focus on user search intent
Users visit Google and fire up a query for one of the three reasons –
1.Navigational – The user needs to find a specific page. For example, he may want to know about Adidas, a shoe brand. This approach usually depicts the start of an inbound marketing process.
2.Informational – The user might look for help on specific queries. For example, he may look for “sneaker trends in the US for 2021″ or “how to care for your running shoes.” A site like Adidas will have blogs and fresh content written on these topics. These pages will seek to provide informative or educational guidance to help the user resolve a query. Such authoritative content builds trust in the user’s mind, and he remembers Adidas as a go-to brand for anything to do with shoes.
3.Transactional – the user wants to complete a buying/ subscription process (a transaction). This step completes the conversion process.
SEO experts recommend developing content per the user’s search intent.
2 – Valuable content
Google algorithms are growing stronger by the day. Hence, it can quickly recognize shallow content that really doesn’t add any value to the readers’ time on the site. It will award a better ranking if the user finds value in your content and blogs. Such content will enhance the user experience.
The brand, in turn, gets rewarded with higher search result rankings. This explains the direct correlation of quality content with the conversion potential of a brand. So when developing content, it is best to keep the customer in focus rather than focusing on the search engine bots.
3 – Mobile SEO
More and more buying decisions are now happening on mobile devices. As per industry reports, more than 3/4th of the world will use just their smartphones to log on to the internet. Hence it is no surprise that Google prefers sites that are optimized for mobile users. It now analyzes the mobile version of a site as the primary ranking factor and relegates the desktop version as a secondary factor.
Therefore, marketers need to be smart about optimizing their websites for mobile. This step means a responsive design, content placement to factor the limited screen space, and fast loading speed.
The research and facts above are very important for your SEO efforts on your website. When you implement these SEO factors on your website, you stand a better chance of being discovered by people and businesses in and around Orange County area. Feel free to contact us for a free consultation.
March 3, 2021